iShares Brand Refresh
iShares is a family of ETFs managed by BlackRock. Turner Duckworth was tasked with the simultaneous brand refresh of BlackRock, iShares, and Aladdin. iShares was a fairly new brand, but their identity looked dated, lacked individuality, and struggled to communicate their challenger attitudes.
iShares by ANDY BARON (CD) / ALEXIS WALLER + DREW STOCKER (DD) / SAM MCGUINESS + LINKA LIN + LUCILA LOMBARDI (D) via TURNER DUCKWORTH