Pivot.tv Rebrand

The purpose of this assignment was the rebrand a television network, creating a 15 second network id and menu. I chose to rebrand Pivot.tv. Pivot is primarily a documentary channel, which features a lot of low budget shows and encourages for the viewers to get involved in charity or other activist work that correspond to the issues in the programming. I chose to use a Russian Constructivist style to the design choices due to the nature of the period which had a lot to do with call to action to "regular people". I thought it was appropriate to the rebrand of the Network since they do not seem to have a strong brand, and it doesn't communicate their importance towards getting involved. 

Using Format