iShares Brand Refresh

iShares is a family of ETFs managed by BlackRock. Turner Duckworth was tasked with the simultaneous brand refresh of BlackRock, iShares, and Aladdin. iShares was a fairly new brand, but their identity looked dated, lacked individuality, and struggled to communicate their challenger attitudes. 

All Together

Before


Agency: Turner Duckworth
Creative Director: Andy Baron
Design Directors: Drew Stocker, Alexis Waller
Designers: Lucila Lombardi, Sam McGuiness, Naomie Ross, Linka Lin

Using Format